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Burger King releases Pine Tsukimi burgers for moon-viewing season in Japan
Well, this is a new twist that’s sure to draw customers. Just a couple of days ago, Burger King surprised customers in Japan by announcing it had forgotten to buy eggs for moon-viewing season this...
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New Trauma Curry retort pouches from Japan are traumatic…in the best sense of...
For a meal you won’t ever forget. Have you ever eaten a food that was so delicious you can’t ever forget it? Well, that’s what a new brand in Japan is aiming to achieve with its customers, and at the...
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McDonald’s ad in Japan causes controversy overseas
An anime clip viewed as harmless in Japan is interpreted differently by foreign viewers. McDonald’s Japan has around six million followers on its official Twitter account so it’s not unusual for posts...
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McDonald’s changes its packaging in Japan for the first time in six years
New designs look way more enticing than the previous ones. In a country where presentation is everything, even fast food packaging is something that needs reassessing every now and then. Thats what’s...
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McDonald’s releases new Come on Baby New York Burgers in Japan
Limited-edition collection takes our taste buds on a trip to the Big Apple. Last year, McDonald’s surprised its customers in Japan with a new series of burgers called “Itta Ki Ni Naru N.Y. Burgers“...
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How to eat a Whopper the beautiful way, from Burger King Japan
This genius hack will change the way you eat burgers forever. In Japan, the word “urawaza” (“secret trick“) immediately grabs attention, as it usually means you’re going to learn a hack that’ll make...
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Aerosmith taiyaki now available in Japan for a limited time
American band who fell in love with taiyaki after visiting Japan finally gets the release they’ve truly been waiting for. Taiyaki is a traditional Japanese sweet that’s been a favourite of locals...
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New Japanese KitKat flavour, Sugar Butter Tree, is like cracking a chocolate...
A new must-try Japanese KitKat to put on your shopping list! It’s been 50 years since KitKat first debuted in Japan, and since then the brand has evolved to encompass a wide variety of exclusive...
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The story behind the giant Japanese woman in kimono on the 3-D billboard at...
Turns out there’s an even larger version of this famous face, and she’s someone worth listening to. Back in 2021, a giant 3-D billboard debuted at Shinjuku, giving us a new way to view ads above a...
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Japan’s Homo Sausage now comes with cheese
What a way to celebrate a birthday. In Japan, some terms get lost in translation, with words from other languages having a different meaning in Japanese, like “mansion“, which means “apartment“,...
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Do Japan’s Sushi Manju sweets look as good as the packaging on the box?
Unusual case of false advertising surprises everyone in the office. Two of the most beloved foods in Japan are sushi and manju (steamed buns), but you’ll be hard pressed to see them combined together...
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Funny signs in Japan: 7-Eleven enters the ring with a humorous notice for...
A clever way to draw attention to an off-the-beaten-path Japanese convenience store location. Visit any big city or town in Japan and you’re bound to find billboards and large advertisements...
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Pizza Hut’s new coriander pizza contains more cilantro than ever before!
Pakuchi pizza is now a forest, but it’s only in leaf for a limited time. Whether you refer to it as coriander, cilantro, or “pakuchi” as it’s known in Japanese, the leaves and stems of the Coriandrum...
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New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
The most kawaii KitKats in Japan! We’ve seen a lot of unusual Japanese KitKats in our time, but it’s not every day we get to see a tie-up collaboration featuring Sanrio characters. So the news that...
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The Fake Burger returns to Burger King Japan…or does it?
Chain’s infamous “Fake Burger” is said to be returning after a four-year absence. It’s that time of year again when we question all the news reports we read in the lead-up to April Fools’ Day. Here to...
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The Fake Burger really returns to Burger King Japan!
Limited-time French fry burger returns after four years, with even more flavour than before. Less than a week ago, Burger King announced that The Fake Burger would be returning to the chain after a...
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Japanese pizza chain releases gold leaf pizza for 40,000 yen
What started as an April Fools’ Day joke is now a reality. Fast food chains have long been known to prank their customers on April Fools’ Day, creating images of meals that seem too good to be true....
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McDonald’s Japan teases customers with a crazy mentaiko burger
But we have the last laugh in the end. After many years of creating weird and impossible menu items to prank customers on April Fools’ Day, some of the more PR-savvy companies are getting smarter with...
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McDonald’s Japan releases a pancake pie for new retro kissaten coffeeshop series
Classic Japanese desserts get a Kissa Mac makeover for a limited time. Recent years have seen a revival in all things retro, and in Japan that means kissaten culture has been back in the spotlight....
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Suntory x Super Mario collaboration creates a clever way to transform into...
New Mario Transformation Set has got everyone drinking. On 22 April, Suntory launched a new campaign in collaboration with Nintendo’s Super Mario franchise in Japan, offering local residents the...
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