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Weird toothpaste mascot is a big hit with women in Japan

A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr. T Stain,” women...

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Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】

When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of...

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Pantene Philippines calls out sexism in the workplace with clever ad

A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women,...

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Taiwanese online game’s Christmas campaign comes with real girls!

It’s the time of the year when shops and online retailers switch to full battle mode, rolling out Christmas promotions and year-end sales to attract customers, showering shoppers with free gifts and...

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Oh duck! Giant rubber duck exhibition in Taiwan sparks off massive copyright...

It seems our favorite giant rubber duck is in deep trouble again! Following its deflating experience at Taoyuan, it has risen to the headlines again while visiting Keelung, the last stop of its Taiwan...

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Weirdest collaboration ever? Convenience store + menstruation website = pink...

Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even...

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Ultraman’s family and friends join forces to pitch Hawaii for Japanese tourists

Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in...

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KFC launches collaboration with soccer star Ronaldo, ensures next generation...

KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s...

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Anime Expo stuffs four tons of Nature Valley granola into attendee goodie bags

As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come...

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Young Chinese entrepreneur tries marketing menstrual pads to men, gets heavy...

Great business people are often described as being so skilled in their field that they ‘could sell ice to an Inuit.” Li Yuanhao, a student of Southwest University in Chongqing, China may have put a...

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Make your business memorable with a license plate phone number

There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are...

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Aussie/Kiwi ATMs come out of the closet as fabulous GayTMs

It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and...

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New McDonald’s commercial grosses out Japan 【Video】

McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch...

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Possibly the biggest ever marriage proposal made with Post-it notes!

Is it just me or does everyone seem to be going to great pains to propose these days? It’s almost as if nine out of ten proposals I see on my Facebook feed are done either while on an overseas...

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New service lets you advertise on women’s breasts in four languages

Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos? Tittygram has your number! For a nominal fee,...

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American marketing turns anime’s Doraemon into an ACTION! ACTION! ACTION!...

Even if a movie or TV series has elements that give it a broad international appeal, different countries might take very different approaches in marketing it. For example, Disney’s Big Hero 6 had a...

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Tarantino’s The Hateful Eight gets a “lame” Japanese promo poster treatment

While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look… The...

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Emotional video explores the gap between ideals and reality for working...

Get out the tissues because this short ad will make you appreciate family bonds all over again. Juggling work and motherhood is a challenge for women in many countries, and a new ad from Japan...

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Toast and milk “breakfast” potato chip flavours set to debut in Japan this month

The new potato chip varieties are set to change the way we eat breakfast in the mornings. Japanese snack food maker Koikeya is making a name for itself as one of the country’s leading producers of...

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McDonald’s Japan offers customers chance to win gold fries

Who needs a gold medal when there’s a serving of gold fries up for grabs? Starting today, McDonald’s Japan will begin a special photography campaign designed to bring attention to one of the most...

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