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New “Sleep Water” from Coca Cola Japan promises to help you drift off, wake...
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola. A lot has been written about Japanese work culture, which encourages long hours, late nights,...
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McDonald’s Japan offers customers the chance to win a chicken nugget made...
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country. After suffering major losses due to several food...
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Sadako vs Kayako take to the field as they open baseball game in Hokkaido
The question on everyone’s lips was: how fast can Sadako throw? The stars of two of Japan’s most well-known horror movies took to the baseball field at Sapporo Dome yesterday, opening the game between...
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KFC India releases box of chicken that lets you charge your smartphone while...
They’re calling it the “Watt A Box,” but we think just “Watt???” will suffice. Businesses love to add technology gimmicks to their products to help sell more stuff. Whether it’s installing a robot...
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“Flying Sumo Wrestler” performs sumo moves mid-air while hurtling towards...
Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyoji” sumo referee by his side? That’s the question behind a new ad for Fujifilm’s latest portable instant film...
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Häagen-Dazs Japan creates “Heart Hunting Campaign” with 11 different hearts...
Now there’s something else to look forward to when opening a tub of ice cream. Häagen-Dazs Japan has been tantalising frozen dessert lovers over the years with exclusive flavours like Chestnut and...
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Net users half-amused, half-irked by images of Godzilla selling various...
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products! Last month’s premiere of Shin Gojira (known as Godzilla Resurgence overseas) has breathed life into the...
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Report: Anime Industry Up 12% in 2015
Industry market value estimated at 1.83 trillion yen The Association of Japanese Animations (AJA) published its “Anime Industry Report 2016,” which examines industry trends from 2015, on Friday....
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Japan set to receive amazing ribbon bow Coca-Cola bottles for Christmas this...
The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement! With so many limited edition releases and beautifully...
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Piko Taro’s PPAP gets a South Korean makeover in ad for fast food chain Lotteria
This crazy parody of the original video clip centres around the length of this man’s cheesy stick. It’s been nearly three months since Japanese comedian Kosaka Daimaou unleashed his stage character...
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Japanese mayor responds to public after “spamusement park” onsen video...
The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public. It was just a few days ago when we first heard of the ambitious...
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Starbucks Japan releases Matcha White Chocolate Frappuccino
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today. You know you’ve got a winning product when you don’t even have to officially...
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Japanese “nose-gargling” advertisement attracts attention on Tokyo’s trains
Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image. A journey on a Japanese train can bring with it tales of kindness, furry passengers, and...
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Coca-Cola Japan releases milk tea with cherry and sakura blossom flavours for...
Find out what this limited-edition beverage tastes like after the break! With spring officially less than two months away in Japan, people are getting ready to dust off their picnic hampers, bring out...
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Starbucks teams up with Japanese clothing brand to create stylish new...
Check out how the cool crowd orders coffee at Starbucks in Japan. Global coffeehouse chain Starbucks has a huge fanbase of dedicated customers in Japan. They can’t get enough of the limited-edition...
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Japan’s onsen amusement park begins crowdfunding campaign with awesome...
The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons. In November last year, the Mayor of Beppu in Japan’s...
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J-pop idol group gives us a lesson in iconic Japanese high school girl...
Do you know the names of all these Japanese photo poses that have appeared over the years? When it comes to iconic Japanese photo poses, we all know the popularity of the peace sign in Japan. While...
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McDonald’s releases new “Yakki” burger based on a popular Japanese meal
There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release. McDonald’s Japan is known for its amazing marketing promotions, which include everything...
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SoftBank finally unveils new ads featuring Justin Bieber speaking...
The singer rubs shoulders with some of SoftBank’s finest stars while dressed as a student in Japanese school uniform. After teasing us with a behind-the-scenes trailer showing Piko Taro with Canadian...
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Japan’s hip-hop dancing granny shows off her moves in new “Rice Dance” video
There’s no better way to promote the nation’s rice crops than with a grandmother and two girls in kimono dancing at famous landmarks around Tokyo. Last year, we were blown away by a trio of...
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