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Nissin’s new Cup Noodle series smashes flavours together for super combined...
Instant ramen range comes with a crazy commercial that’s gone viral online. On 18 September 1971, Nissin revolutionised the way we eat ramen by introducing us to Cup Noodle, the world’s first-ever...
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Combining all of Nissin’s new Cup Noodle series into one powerful bowl of ramen
Man vs. Massive Bowl of Cup Ramen. On 18 September 1971, Nissin introduced us to Cup Noodle, the world’s first-ever instant cup noodle. Now, 50 years later, they’re introducing us to a new series of...
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Cat-ear eye drops take Japan’s obsession with felines to a whole new level
Best-selling Japanese eye drop brand adds three cool cats to their range. The love for cats is strong in Japan, where people dedicate festivals to the feline, design banknote ideas for the furballs,...
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Cup Noodle pouch satisfies our never-ending need for instant ramen
Cute design details make stomachs rumble everywhere you go! Nissin’s Cup Noodle made a lasting name for itself as the world’s first-ever instant cup noodle when it was released 50 years ago. This...
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Dragon Ball’s Frieza appears in giant 3-D outside Shinjuku Station【Video】
The cat also returns, and now it’s floating towards us in zero gravity. Back in July, Japan’s first-ever curved LED digital billboard was unveiled outside the east exit of Shinjuku Station. Called...
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Cup Noodle humidifiers: Combining hot ramen and homewares for a very special...
Instant humidification, in a choice of two varieties! Nissin has been celebrating the 50th anniversary of its popular Cup Noodle this year with a whole load of special limited-edition goods, covering...
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McDonald’s Japan adds a Beef Stew Pie to the menu, with an epic commercial to...
The puns about love are strong in this new advertising campaign. When you think of a McDonald’s Pie, what usually comes to mind is a sweet one with fillings like apples, but this winter, McDonald’s is...
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McDonald’s Japan attempts to seduce us with its new Beef Stew Pie
It looks like an apple pie from the outside, but the filling is one we’ve never seen at the Golden Arches before. It’s been six years since we last saw a savoury pie on the menu at McDonald’s in...
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We try the new Cup Noodle Humidifier from Nissin
Cheap gimmick or awesome ramen accessory? It’s not every day you pick up a Nissin Cup Noodle only to be told it’s not a Cup Noodle. However, that’s what people around the nation are currently doing,...
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Final Fantasy scene plays out on 3-D billboard in Tokyo
Shinra goes on the hunt for Red XIII, who winds up taking a nap and falling into a box of toys. Ever since Tokyo’s first 3-D video billboard screen appeared outside Shinjuku Station in July, creating...
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Cup Noodle wipes the floor with the competition…at a competition in Japan
Nissin brand turns 50 but their marketing remains forever young. It’s been a bumper year for Nissin, the company that created the world’s first-ever instant noodle, Cup Noodle, 50 years ago. Nissin is...
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Burger King Japan doesn’t believe in a guilt-free New Year
Fast food chain wants us to indulge in a buttery new Guilty Burger. Back in October last year, Burger King gave us its views on cheat days, saying they should be thoroughly enjoyed by going all out in...
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Giant Pokémon Go video display at Shinjuku Station brings our reporter to tears
A moving moment…for more reasons than one. If there’s one thing you should know about our Japanese-language reporter P.K. Sanjun, it’s that he’s a massive fan of Pokémon Go. Hooked from the very...
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New Japanese mascot character: A train station monster that grabs children...
Kind of like a Japanese version of Pennywise the Clown. Japanese rail companies pride themselves on making customer safety a priority, and if that means creating a monster to keep children from...
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Lotteria gives us chocolate burgers for Valentine’s Day in Japan
No fancy frills here — just a whole bar of chocolate wedged inside a bun. While a lot of the big name global fast food chains tend to get a lot of attention in Japan, Lotteria is often seen as one of...
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Snoop Dogg’s cookbook gets a rebrand in Japan
“From Crook to Cook” just doesn’t have the same catchy appeal here as it does overseas. Japan is known for its hardline stance against drugs, so a past arrest for drug possession isn’t something you...
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Shinto priest blesses Domino’s pizzas to bring love to those who eat them on...
Special religious ceremony adds the essence of Japanese love deities to chain’s heart-shaped pizzas. As the largest pizza delivery chain in Japan, Domino’s Pizza knows what its customers want, which...
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Mos Burger mascot retires to make way for new character in Japan
50-year-old burger character is traded in for a newer, younger, human model. It’s been 50 years since Japanese fast food chain Mos Burger opened its doors to the public, and over that half-century...
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Burger King releases the King Yeti on Japan
No Yetis were harmed in the making of this burger…we think. For the past year or so, Burger King has been upsizing some of their limited-release burgers in a BIG way. So far, they’ve given us the...
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We do battle with the King Yeti from Burger King Japan
Who will come out victorious in this bare-fisted, white-knuckle clash between man and meat sweats? Yeti sightings are virtually unheard of in Japan, so when we heard whispers that a Yeti had been seen...
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